ai, price optimization, price planning, pricing, promotion, retail

Dataviva in the 2024 Gartner® Market Guide for Retail Pricing Applications, Long Life Cycle

16 October 2024

Dataviva recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Long Life Cycle

Atlanta – Dataviva, a next-generation Retail Planning Platform has been listed in the Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications Long Life Cycle, 2024. The Gartner report states, “Retail price optimization is vital to enhance margin, but involves complex factors such as consumer behavior and competitor pricing. Retail CIOs can use this research to understand why unified price optimization is a profit driver, as well as to identify solution providers.”

In our view, Dataviva Price Planning & Automation combines best-of-breed Price Optimization with a flexible Price and Promotion Planning framework that can easily adapt to complex retail workflows across multiple teams and roles.  Dataviva Price Planning leverages our real-time, event-driven platform to change prices dynamically as well as analyze the effects of running promotions, allowing retailers to modify tactics and maximize ROI as soon as needed.

“We are proud to be recognized as a Representative Vendor in the 2024 Gartner Market Guide Retail Unified Price, Promotion and Markdown Optimization Applications, Long Life Cycle report,” said Costas Malamas, CEO of Dataviva. “We believe that to succeed, modern retailers must continuously align strategy and execution in pricing, merchandising and inventory management. Our real-time, flexible planning platform reduces workload and weaves AI-driven insight at all levels of retail decision making”.

We feel that Dataviva allows retailers to manage prices strategically by setting up top-level strategies and cross-product constraints. It can then suggest or dynamically change prices down to channel or store level based on competitor pricing, product performance or other triggers, while optimizing prices for target KPIs.

Source

Gartner, Gartner, Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Long Life Cycle, Jonathan Kutner, 5 June 2024.

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