Clothing Assortment Planning
The Problem
The leading Eastern European footwear retailer has hundreds of stores spread across a large geographic area, with widely different climates and customer buying power. They carried a limited assortment of branded shoes, with a unique store distribution negotiated with each brand. However, they have most of their shoes made to order in China, involving thousands of samples to choose from.
The main challenge here was that Category Managers needed greater visibility to sample management and style-color selection, appropriate assortment breadth and sales forecast in order to buy the right amount of each style-color.
Results
To tackle those challenges, the footwear retailer selected our next-generation demand-driven Dataviva Assortment Planning and Store Clustering solutions from Dataviva Merchandise & Assortment suite. The solution allowed the retailer to have different levels of forecasts at different stages in the planning process. As a result, teams with different roles & skillsets were able to manage different process steps in an integrated process.
Store clustering including customer buying power offered increased visibility of assortment mix as well as planned breadth of assortment for each Cluster.
Having those long-range forecasts in place, the leading footwear chain was able to inform strategic-level-assortment plan KPIs. Lastly, the new system enabled and supported retailer’s rapid growth and rolling out of e-commerce processes.
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